Recognizing these applied sciences will probably be on the forefront of powering the way forward for tradition, creativity and leisure in Los Angeles, AEG and Crypto.com will unveil the newly named Crypto.com Area on Christmas Day
The brand new settlement contains official designations throughout Crypto.com Area, L.A. LIVE, Microsoft Theater, The Novo, the Los Angeles Lakers and the LA Kings, strategically inserting the quickest rising crypto platform on the forefront of the worldwide sports activities and live-entertainment business for the following 20 years
LOS ANGELES, Nov. 17, 2021 /PRNewswire/ — Immediately Crypto.com, the world’s fastest-growing cryptocurrency platform, and AEG, the world’s main sports activities and stay leisure firm, have launched a historic, 20-year naming rights settlement that may rename the AEG-owned and operated STAPLES Middle, one of the vital iconic and globally acknowledged sports activities and leisure arenas on the planet. Efficient December 25, the multi-purpose enviornment, which hosts a whole bunch of annual marquee occasions and serves because the official house of the NBA’s Los Angeles Lakers and LA Clippers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks, will probably be generally known as Crypto.com Area. This settlement additionally makes Crypto.com an official cryptocurrency platform companion of the Los Angeles Lakers and the LA Kings.
To kick off the partnership, AEG and Crypto.com will unveil the brand new brand and different branding belongings together with inside enviornment signage of the newly named Crypto.com Area on Christmas Day, when the Los Angeles Lakers host the Brooklyn Nets. The entire venue’s exterior signage will probably be changed by June 2022.
Since opening its doorways in 1999, the enduring enviornment, positioned in downtown Los Angeles, has served because the backdrop to a few of the most memorable and prolific sports activities and stay leisure moments and occasions to have taken place within the final 20 years and collectively, by this partnership, AEG and Crypto.com will assist form the following 20. Every year, the world-class venue hosts over 240 main high-profile occasions of nationwide and worldwide distinction and over 4 million company with occasions starting from skilled sports activities, concert events, household and award reveals, boxing and particular occasions, together with the GRAMMY Awards, NBA All-Star Video games and NHL All-Star Video games amongst others. It has additionally hosted a few of the largest headlining names and reveals in music and stay leisure performing in live performance and through 19 of the final 21 GRAMMY Awards reveals.
This partnership, brokered by AEG World Partnerships, locations the Crypto.com model on the middle of a few of the largest and most vital sports activities and stay leisure moments set to happen over the course of the following 20 years. It additionally underscores the quickly rising affect and widespread adoption of Crypto.com’s cryptocurrency platform and NFT market worldwide.
“Referred to as the Inventive Capital of the World, the town of Los Angeles and the individuals who name it house have all the time been pioneers, pushing the boundaries and innovating because the simple international leaders of tradition and leisure,” stated Crypto.com Co-Founder and CEO, Kris Marszalek. “We’re very enthusiastic about partnering with AEG and investing long run on this metropolis, beginning with Crypto.com Area within the coronary heart of downtown, and utilizing our platform in new and inventive methods in order that cryptocurrency can energy the way forward for world class sports activities, leisure and know-how for followers in LA and all over the world.”
Situated within the coronary heart of the leisure capital of the world, the 20,000-seat, award-winning enviornment, has turn out to be a world image of excellence that has not solely redefined and revitalized downtown Los Angeles, however has additionally helped set the business normal for best-in-class facility administration for different main venues of prominence all over the world.
“This partnership represents the fastest-growing cryptocurrency platform and the most important sports activities and stay leisure firm on the planet converging to drive the way forward for sports activities and stay leisure in addition to the unbelievable legacy of this enviornment for many years to return,” stated Todd Goldstein, Chief Income Officer of AEG. “It marks an thrilling new chapter within the historical past of our firm and our respective industries, and we could not be extra thrilled to have such a visionary companion like Crypto.com supporting our international fan base and local people.”
Because the unique naming rights companion, Crypto.com will interact hundreds of thousands of sports activities and leisure followers every year by premium branded areas of the world together with a 3,300 sq. ft activation area on the constructing’s entrance, in addition to devoted activation areas on the primary concourse of the world and all through the L.A. LIVE campus. Moreover, the brand new relationship will see Crypto.com featured prominently throughout the venue with large-scale, premium branding and signage all through the inside and exterior of the ability.
“This partnership is in regards to the future,” stated Dan Beckerman, President and CEO of AEG. “AEG and Crypto.com not solely share a imaginative and prescient about innovation and the way forward for sports activities and leisure, however we even have a shared dedication to our communities the place we work and stay. We sit up for partnering with Crypto.com to create significant initiatives to convey that imaginative and prescient to life within the years to return.”
Crypto.com and AEG are dedicated to working within the Los Angeles neighborhood to prioritize sustainability and neighborhood engagement. AEG was one of many first corporations to undertake a greenhouse discount objective that is based mostly on the 1.5 ̊ C international warming restrict really helpful by the Intergovernmental Panel on Local weather Change (IPCC). Crypto.com dedicated to turning into carbon detrimental by the tip of 2022 by offsetting extra carbon than is generated by all actions throughout the group.
Negotiations had been led on behalf of AEG by Nick Baker and Russell Silvers, Co-Chief Working Officers of AEG World Partnerships and on behalf of Crypto.com by Steven Kalifowitz, Chief Advertising and marketing Officer of Crypto.com and Gilad Rodkin, Senior Vice President of Advertising and marketing of Crypto.com. Either side acknowledge that the method moved rapidly to a detailed resulting from a mutual understanding of one another’s companies and a shared want to collaborate and create one thing really distinctive for the way forward for Los Angeles and followers all over the world.
Crypto.com just lately partnered with Matt Damon on its first international marketing campaign to formally introduce the platform to customers (watch it here). The marketing campaign will probably be built-in throughout Crypto.com’s portfolio of worldwide model partnerships together with UFC, F1, Paris Saint-Germain, and the NBA’s Philadelphia 76ers, to the NHL’s Montreal Canadiens, esports staff Fnatic, and Lega Serie A, the Italian Soccer league and Twitch Rivals. Crypto.com continues to steer the business in sports activities sponsorships, as the primary Official Cryptocurrency Sponsor and NFT Companion of UFC and F1®. Earlier this 12 months, Crypto.com grew to become the primary crypto platform to companion with an F1 staff, the primary to companion with an NHL staff (Montreal Canadiens), and the primary to companion with an expert sports activities league (Lega Serie A).
Based in 2016, Crypto.com at this time serves over 10 million clients with the world’s quickest rising crypto app, together with the Crypto.com Trade and Crypto.com DeFi Pockets. Crypto.com NFT is the premier platform for accumulating and buying and selling NFTs, fastidiously curated from the worlds of artwork, design, leisure and sports activities.
Crypto.com has targeted on constructing a regulated enterprise in each market the place the corporate operates. Accordingly, Crypto.com is constructed on a strong basis of safety, privateness and compliance and is the primary cryptocurrency firm on the planet to have ISO/IEC 27701:2019, CCSS Degree 3, ISO27001:2013 and PCI:DSS 3.2.1, Degree 1 compliance, and independently assessed at Tier 4, the very best stage for each NIST Cybersecurity and Privateness Frameworks. Crypto.com additionally holds the business’s largest insurance coverage coverage of $750M.
With headquarters in Singapore and over 2,600 individuals in places of work throughout the Americas, Europe and Asia, Crypto.com is accelerating the world’s transition to cryptocurrency. Discover out extra: https://crypto.com
Headquartered in Los Angeles, California, AEG is the world’s main sports activities and stay leisure firm. The corporate operates within the following enterprise segments: Services, which by its affiliation with ASM World, owns, manages or consults with greater than 300 preeminent arenas, stadiums, conference facilities and performing arts venues all over the world; Music by AEG Presents, which is devoted to all facets of stay up to date music performances, together with producing and selling international and regional live performance excursions, music and particular occasions and world-renowned festivals such because the Coachella Valley Music and Arts Competition; Actual Property, which develops world-class venues, in addition to main sports activities and leisure districts like STAPLES Middle and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports activities, because the world’s largest operator of high-profile sporting occasions and sports activities franchises together with the LA Kings, LA Galaxy and Eisbären Berlin; and World Partnerships, which oversees worldwide gross sales and servicing of sponsorships together with naming rights, premium seating and different strategic partnerships. Via its worldwide community of venues, portfolio of highly effective sports activities and music manufacturers, and its built-in leisure districts, AEG entertains greater than 160 million company yearly. Extra details about AEG might be discovered at www.aegworldwide.com
About STAPLES Middle
STAPLES Middle has clearly established itself because the sports activities and leisure middle of the world. As the house of 4 skilled sports activities franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings and the Los Angeles Sparks – STAPLES Middle has confirmed to be a house courtroom benefit for the native groups. The AEG owned and operated enviornment continues to tell apart itself because the host of main, high-profile occasions of nationwide and worldwide distinction together with the 2004 & 2011 NBA All-Star Video games, 2002 & 2017 NHL All-Star Sport, 2000 Democratic Nationwide Conference, 2009 World Determine Skating Championships and 19 of the final 21 GRAMMY Awards reveals. STAPLES Middle’s twenty-two years have additionally been marked with performances and particular occasions that introduced worldwide stature to the downtown Los Angeles venue together with concert events reminiscent of Taylor Swift, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Keith City, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Sade, BTS and Justin Timberlake, in addition to world championship boxing, household reveals and particular occasions. Internet hosting over 240 occasions a 12 months, the world’s status for world-class facilities, options and dedication to high quality of service and the visitor expertise is second to none. Go to STAPLES Middle at this time at www.staplescenter.com
Vice President, Communications
(213) 742-7155 / (310) 308-7684
BECK Media & Advertising and marketing for AEG World Partnerships
(310) 300-4820/ (415) 318-9716
(213) 742-7273 / (213) 448-8310
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