NEW YORK–(BUSINESS WIRE)–At present, the Enterprise Intelligence Group named Perfect Corp.’s AI and AR-Powered Digital Strive-On Know-how because the 2021 Inexperienced Product of the 12 months within the BIG Awards for Enterprise. Good Corp. is the main synthetic intelligence (AI) and augmented actuality (AR) magnificence and style tech options supplier devoted to remodeling how shoppers and wonder manufacturers work together with one another, and with our planet, via digital tech improvements. Good Corp.’s digital try-on know-how was acknowledged for its function in creating eco-friendly magnificence product try-on experiences that scale back product waste and reduce dangerous impacts on the surroundings.
The BIG Awards for Enterprise: Recognizing Innovators throughout Industries
The Enterprise Intelligence Group’s BIG Award for Enterprise rewards firms, merchandise, and other people which can be leaders of their respective industries. Good Corp.’s modern digital try-on know-how is included on this 12 months’s listing of honorees for driving extra sustainable product testing practices within the magnificence business. “We’re so proud to reward Good Corp. for his or her excellent 2021 management and achievements,” mentioned Maria Jimenez, Chief Nomination Officer of the Enterprise Intelligence Group. “This 12 months’s group of winners are clearly main by instance within the international enterprise group.”
Driving Enterprise Sustainability within the Magnificence Trade with AI and AR Digital Tech Improvements
Good Corp.’s AI and AR-powered digital try-on know-how has emerged as an important instrument for creating extra sustainable product testing inside the shopper journey. These digital try-on applied sciences assist manufacturers prioritize their Environmental, Social, and Governance (ESG) -focused methods by reimagining the buyer expertise via a extra sustainable and ethically-conscious lens. By providing digital try-before-you-buy experiences, buyers can experiment with extra merchandise than ever earlier than, with out leaving the carbon footprint that comes from bodily product sampling.
Prior to now, clients who have been all in favour of buying a brand new magnificence product would have visited a retailer, opened up a tester, and utilized the product straight onto their pores and skin. This conventional product testing expertise contributes to extreme and pointless product and packaging waste. Whether or not in retailer through a sensible mirror, or on a model’s web site, the eco-friendly digital try-on know-how can simply be built-in throughout the omnichannel purchasing journey to reduce product waste and supply an attractive product try-on expertise.
“As increasingly more firms are more and more involved with environmental sustainability, eco-friendly digital experiences powered by AI and AR shall be an important instrument to propel manufacturers into the longer term,” says Good Corp. Founder and CEO Alice Chang, “These applied sciences permit manufacturers to re-imagine conventional product testing experiences in a totally digital format. This seamless answer minimizes product waste and permits shoppers to entry product inspiration from anyplace, at any time.”
Learn extra concerning the AR Digital Make-up Strive-On know-how right here: https://www.perfectcorp.com/business/products/virtual-makeup
About Good Corp.
With over 950 Million downloads globally, Good Company is devoted to remodeling how shoppers, content material creators and wonder manufacturers work together collectively via AI and AR applied sciences. Our skilled group of engineers and wonder aficionados are pushing the frontiers of know-how to create the wonder platform of the longer term – a fluid surroundings the place people specific themselves, study the most recent about style and wonder, and revel in on the spot entry to the merchandise from their favourite manufacturers. To find professional magnificence tech insights and unlock highly effective ROI secrets and techniques, learn our Complete Guide to Beauty Tech.
About Enterprise Intelligence Group:
The Business Intelligence Group was based with the mission of recognizing true expertise and superior efficiency within the enterprise world. In contrast to different industry award programs, enterprise executives—these with expertise and information—decide the packages. The group’s proprietary and distinctive scoring system selectively measures efficiency throughout a number of enterprise domains after which rewards these firms whose achievements stand above these of their friends.